Archive for January 2024
Be the Guide, Not the Hero: Your Marketing Message Can Be Costing You
If I were to ask you right now whether you think your clients would want you to be their hero or their guide, which one do you think they would choose? For many years I would have confidently chosen the hero because that’s what I always thought my clients wanted. But I was wrong. Three…
Read MoreWhy an Estate Sale Might Not Be Your Best Downsizing Disposal Option
If you’re downsizing, or helping someone who is, pay close attention to what I’m about to share: an estate sale might not be your best downsizing disposal option. Most downsizers have heard of estate sales and their luring appeal. They’ve probably been told it’s one of the easiest ways to dispose of a large volume…
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