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5 Common Downsizing Mistakes Seniors Make (and How to Avoid Them)

By Deborah Moyer | October 30, 2024

Are you thinking about downsizing in the future but too overwhelmed by the process? It doesn’t have to be that way if you know the most common downsizing mistakes to avoid. For most seniors, just thinking about a downsizing move is enough to put fear and dread into their hearts. Maybe you’ve heard horror stories…

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Breaking Old Habits: How to Change Your Mindset About Marketing

By Deborah Moyer | October 2, 2024

By Guest Author, Molly Winters Introduction to the author by Deborah Moyer – The Downsizing Institute One of the things I love about the work I do is meeting extraordinary people who truly love helping others while offering real solutions to everyday challenges. So, it’s with sincere pleasure that I introduce Molly Winters as my…

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How Seniors Can Simplify Downsizing for a Long-Distance Move

By Deborah Moyer | September 18, 2024

Are you planning a downsizing move? Making hard decisions about what to take out of a house full of cherished memories is bad enough, but what if you’re also moving long-distance? That aspect alone brings unique challenges to consider when creating any transition plan. What can you, or a loved one who’s downsizing, do to…

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From Fear to Freedom: 6 Ways to Support Seniors in Major Life Changes

By Deborah Moyer | August 26, 2024

What would come to mind if I asked you what you felt were the top 3 sources of fear or anxiety that seniors face most often during a significant life transition? Most people I’ve talked with in my senior downsizing practice say it’s being faced with the uncertainty of what’s ahead. Maybe they have to…

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5 Proven Marketing Tips That Attract More Senior Clients

By Deborah Moyer | June 5, 2024

Want to attract more senior clients to your business? Here are 5 proven marketing tips to help you effectively draw them to your senior service business. It can be daunting to navigate all the marketing opportunities available today to small businesses who are trying to reach an older demographic. But with precious budget resources stretched…

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Downsizing? 8 Pack Day Strategies to Ease a Senior’s Stress

By Deborah Moyer | May 15, 2024

Downsizing? You’re about to learn 8 pack day strategies to ease a senior’s stress and still be productive. Pack days can be stressful in a downsizing move. One of the things I’ve heard most from clients over the years is that they feel overwhelmed with the number of details a well-planned move requires.  They also…

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Maximizing Security: 5 Leading Cyber Risk Reduction Techniques for Small Businesses

By Deborah Moyer | April 30, 2024

In my last “Is Your Business Secure” post I shared the first 5 essentials that any business should have in place to protect their future. To recap, they were: In Part 2 of this risk management series, I’m sharing 5 additional strategies to protect yourself and your business from cyber-attacks, plus risk protection tools specific…

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Shielding Your Small Business: 5 Essential Risk Protection Strategies – Part 1

By Deborah Moyer | April 18, 2024

It’s a question every business owner should be continually asking themselves. “Am I doing everything I can to reduce risk exposure in my business?”. It doesn’t matter what kind of business you’re in, the bad guys are finding increasingly creative ways to rip you off. Because of that, business owners should be putting risk management…

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Unlocking the Power of Referrals: 6 Ways to Strengthen & Grow Your Connections

By Deborah Moyer | March 22, 2024

Do you own a small business and struggle with ways to increase new client referrals? Unlocking the power of referrals is a common challenge for many small business owners. Without a doubt, having a consistent and focused strategy to build your network of potential referrals is crucial to any business’s success. But what are the…

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Harnessing the Power of Color: Branding Tips That Draw More Customers”

By Deborah Moyer | March 5, 2024

Want to attract more clients to your business? Did you know that research has shown that the color(s) you use in branding your business can directly affect its success? Choosing your brand colors is serious business. Though it’s largely unconscious, colors are a huge factor in how we decide about the products or services we…

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