business marketing
What’s It Worth? The Need for Collectibles Advisors – Part 2
In Part One of this two-part series on collectibles advisors, I talked about the changing landscape in the world of collectibles in the resale market. As I mentioned before, many of the items that were considered to hold their value for years, like antique furniture, antique dolls, oriental rugs, crystal, china sets, etc. have significantly…
Read More9 Ways Hiring a Virtual Assistant (VA) Can Grow Your Business
Time. As business owners, we’re either running out of it or praying for more of it to tackle our To Do List. Many small business owners are now hiring a virtual assistant (VA) to help them not only manage their daily tasks but help them grow their businesses. I always thought it was a luxury…
Read More8 Ways to Simplify Your Marketing Using Canva
Ready to simplify your marketing? If you’ve been struggling to find effective ways to attract customers to your business, listen up! Even though creating content for today’s digital advertising sources, like social media, can feel overwhelming, business owners now have more options than ever before. I’d like to share one of my favorite go-to…
Read More5 Game-Changing Service Ideas to Grow Your Business
Do you struggle with creative service ideas for your business? It may be time to do a service audit to find new opportunities that not only support and enhance your client’s experience but provide new income opportunities as well. Business trends change over time. If your services aren’t shifting with the changing needs of your…
Read MoreHow to Create a Professional Business Logo in Minutes
If you’re just starting your downsizing business, or feel like you need a branding refresh of an existing one, you need a professional-looking logo. Your logo is the first thing future customers will see, so it’s important to get it right. But, creating a logo is expensive and only for techies, right? Wrong. It’s never…
Read More6 Free or Low-Cost Software Tools That Save You Time and Money
Owning your own small business means you’re often wearing a lot of hats. From serving your customers to marketing your business, it can get overwhelming pretty quickly. That’s why it’s critical to actively identify ways you can save time and automate using some of the many software “apps” available today. The best part? Many are…
Read MoreUsing Social Media to Grow Your Business – Part 2
Welcome back to part two of using social media to grow your business! Last time, I shared the three social media pillars for a successful social media program. I also left you with a teaser about how Pinterest could play a significant role in giving your downsizing business, or any business, more exposure in your…
Read MoreUsing Social Media To Grow Your Business – Part One
Using social media to grow your downsizing business can be one of the most challenging things a business owner faces. Specifically, creating a program that will draw the right clients for your services. You might have tried marketing on social media like Instagram or Facebook, but found the process frustrating and expensive. Maybe you think…
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