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Maximizing Security: 5 Leading Cyber Risk Reduction Techniques for Small Businesses
In my last “Is Your Business Secure” post I shared the first 5 essentials that any business should have in place to protect their future. To recap, they were: In Part 2 of this risk management series, I’m sharing 5 additional strategies to protect yourself and your business from cyber-attacks, plus risk protection tools specific…
Read MoreShielding Your Small Business: 5 Essential Risk Protection Strategies – Part 1
It’s a question every business owner should be continually asking themselves. “Am I doing everything I can to reduce risk exposure in my business?”. It doesn’t matter what kind of business you’re in, the bad guys are finding increasingly creative ways to rip you off. Because of that, business owners should be putting risk management…
Read MoreUnlocking the Power of Referrals: 6 Ways to Strengthen & Grow Your Connections
Do you own a small business and struggle with ways to increase new client referrals? Unlocking the power of referrals is a common challenge for many small business owners. Without a doubt, having a consistent and focused strategy to build your network of potential referrals is crucial to any business’s success. But what are the…
Read MoreHarnessing the Power of Color: Branding Tips That Draw More Customers”
Want to attract more clients to your business? Did you know that research has shown that the color(s) you use in branding your business can directly affect its success? Choosing your brand colors is serious business. Though it’s largely unconscious, colors are a huge factor in how we decide about the products or services we…
Read MoreQuality over Quantity: Crafting a Website Strategy that Draws Your Ideal Client
Frustrated by a website that’s generating the wrong kind of traffic? What does it take to craft a website strategy that draws your ideal client? Many new business owners make the mistake of thinking that they have to hire a professional web designer for thousands to create a visually appealing website is all it takes…
Read MoreBe the Guide, Not the Hero: Your Marketing Message Can Be Costing You
If I were to ask you right now whether you think your clients would want you to be their hero or their guide, which one do you think they would choose? For many years I would have confidently chosen the hero because that’s what I always thought my clients wanted. But I was wrong. Three…
Read MoreHow to Use Microsoft Clarity to Draw More Quality Customers to Your Website
One of the most daunting parts of owning your own business is generating clients. Maybe you’ve spent a lot of time and energy creating a stunning website but are at a loss as to why it’s not creating a ton of quality traffic for your business. Today’s article focuses is how to dial in your…
Read MoreReclaim Your Mojo: 4 Productivity Hacks That Work
If you’re a small business owner, chances are you’ve experienced a major feeling of overwhelm during your entrepreneurial journey. We wear multiple hats, juggle crazy schedules, and market our businesses, all while doing our best to successfully serve our clients. But, even the most skilled professionals have those moments when they feel they aren’t being…
Read MoreOrganizing & Downsizing: The Perfect Business Duo – Take Two
What makes a great business succeed? Is it the type of services a business provides? Is it the people bringing that service to the customer? These are the questions that today’s entrepreneurs tackle every day, especially in the topsy-turvy economic world we’ve experienced in the past few years. But there will always be businesses that…
Read More5 Ways to Set Boundaries with Your Clients
We’ve all had them. The type of client who tries to push the boundaries with the type of service or fee structure we operate within. This can put professionals in quite a quandary, particularly if we’re working with downsizing seniors who are emotionally and psychologically overwhelmed during a move. We want to make things easier…
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