social media
Breaking Old Habits: How to Change Your Mindset About Marketing
By Guest Author, Molly Winters Introduction to the author by Deborah Moyer – The Downsizing Institute One of the things I love about the work I do is meeting extraordinary people who truly love helping others while offering real solutions to everyday challenges. So, it’s with sincere pleasure that I introduce Molly Winters as my…
Read More5 Proven Marketing Tips That Attract More Senior Clients
Want to attract more senior clients to your business? Here are 5 proven marketing tips to help you effectively draw them to your senior service business. It can be daunting to navigate all the marketing opportunities available today to small businesses who are trying to reach an older demographic. But with precious budget resources stretched…
Read More8 Ways to Simplify Your Marketing Using Canva
Ready to simplify your marketing? If you’ve been struggling to find effective ways to attract customers to your business, listen up! Even though creating content for today’s digital advertising sources, like social media, can feel overwhelming, business owners now have more options than ever before. I’d like to share one of my favorite go-to…
Read More6 Free or Low-Cost Software Tools That Save You Time and Money
Owning your own small business means you’re often wearing a lot of hats. From serving your customers to marketing your business, it can get overwhelming pretty quickly. That’s why it’s critical to actively identify ways you can save time and automate using some of the many software “apps” available today. The best part? Many are…
Read MoreUsing Social Media to Grow Your Business – Part 2
Welcome back to part two of using social media to grow your business! Last time, I shared the three social media pillars for a successful social media program. I also left you with a teaser about how Pinterest could play a significant role in giving your downsizing business, or any business, more exposure in your…
Read MoreUsing Social Media To Grow Your Business – Part One
Using social media to grow your downsizing business can be one of the most challenging things a business owner faces. Specifically, creating a program that will draw the right clients for your services. You might have tried marketing on social media like Instagram or Facebook, but found the process frustrating and expensive. Maybe you think…
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